was seen at reporting over the past year showing tolerance of profanity in online communities, where profanity is frequently present in informal talk. Both the UK and US, experts note that perceptions of offensiveness depend on context and audience despite broader use. Casual profanity is increasingly tolerated, acting as emphasis, bonding, or emphasis, rather than aimed insults. The shock value is shrinking in many contexts. News coverage over the past year has underscored the normalization across channels, including schools and online communities, where profanity is present. In both the UK and US, usage has broadened, but perceptions of offensiveness vary by context and audience.