Latest News About Subway news emphasizes tech upgrades in Fresh Forward 2.0 concepts across markets

Updated 2026-06-17 23:36

Subway highlights digital growth as Fresh Forward 2.0 expands kitchen display systems to improve guest experience; In Europe reports early positive reception on app as part of a broader worldwide makeover; in travel hubs and nontraditional venues serve affordable options and grab-and-go expansion; these moves support Subway's ongoing push to simplify ordering and enhance on-site experiences across markets.

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Subway® Delivers Integrated Digital Experience in Key European Markets®

Fresh Forward 2.0 has been tested across all regions, receiving overwhelmingly positive feedback from guests, franchisees and their team members. In concept testing, guests reported the new design significantly increases their likelihood to dine in and visit Subway restaurants again. In addition to improving the overall ambiance of Subway restaurants, Fresh Forward 2.0 supports the acceleration of Subway’s digital transformation journey. Self-serve kiosks, order ready screens and kitchen...

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