Rolex Pepsi: Kultige Uhr vor dem Aus? Gerüchte verdichten sich
Die Rolex GMT-Master II Pepsi könnte bald eingestellt werden. Eine offizielle Ankündigung wird an der Watches and Wonders 2026 erwartet.
www.bilanz.chHere’s the latest on Rolex Pepsi (Rolex GMT-Master II Pepsi) from reputable sources in early 2026.
Overview
- Multiple outlets report that Rolex has stopped producing the GMT-Master II Pepsi (blue/red bezel). This is described as an official production halt with retailers informed that no further deliveries of the Pepsi model will be made.[1][6][8]
- The move is framed as a significant shift, comparable in impact to past Rolex production decisions, and has driven notable attention in the watch-collecting community.[6][1]
Market and pricing developments
- Reported secondary-market prices for the Pepsi have trending upward, with early-2026 data showing price increases relative to prior levels, although exact current figures vary by source and marketplace.[1]
- Several outlets suggest the scarcity created by halted production is a primary driver of price pressure on grey-market channels.[6][1]
Industry reactions and context
- Coverage notes the Pepsi’s status as one of Rolex’s most iconic and sought-after models, which amplifies the news impact when production ends.[1][6]
- If you’re tracking this as an investor or collector, expect continued volatility in secondary prices until new official guidance or replenishment information emerges from authorized dealers.[6]
Representative sources
- Handelszeitung: Reports Rolex terminates the Pepsi production and notes rising secondhand prices.[1]
- Bilanz: Discusses mounting speculation about the potential end of the Pepsi and related market implications.[6]
- Chronext and Chronext-related coverage: Highlight ongoing discussions about the Pepsi’s future and related market dynamics.[7][9]
What this means for you if you’re considering buying
- Availability: New Pepsi models are unlikely to be available from official channels in the near term; expect demand to continue to outstrip supply on the secondary market.[1][6]
- Pricing: Secondary-market prices have shown upward pressure since the production halt was communicated; precise numbers depend on model condition, provenance, and market.[1]
- Alternatives: If you’re set on a Pepsi aesthetic, consider similar GMT-Master II references or other brands with blue/red bezels, noting that pricing dynamics may differ.[7]
Would you like a quick, curated list of current reputable secondary-market listings and a couple of alternative models to consider, tailored to your budget and location in London? I can assemble a short, updated snapshot with price ranges and seller notes.