M&S ditches 'Sparks Prices' trial in loyalty scheme review
M&S has confirmed it will be ditching its ‘Sparks Prices’ trial as it reviews how the customer loyalty scheme will operate in the future.
mbtestsite.mystagingwebsite.comHere’s the latest I can share based on recent reporting:
- M&S Sparks, the retailer’s loyalty program, faced a cyber incident in mid-2025 that interrupted online orders and Sparks rewards, but has been progressively restored with online fashion, home, and some beauty aspects coming back online. The program was fully back online with Sparks rewards and birthday treats reinstated as part of the recovery efforts.[1][4][5]
- In mid-2025, M&S indicated ongoing restoration of remaining Sparks functionality, including beauty and click-and-collect services, with a broader digital-first approach to Sparks and rewards rolling out as systems recovered.[2][1]
- Industry coverage during the 2025 recovery period highlighted a relaunch of Sparks as part of a digital-first strategy, aiming to offer more personalized rewards and broader charitable giving options, and integrating Sparks more tightly with the app and online experience.[2]
If you’d like, I can pull in more precise dates or provide a brief timeline of key milestones from the Sparks recovery, and I can also look for current status updates from M&S directly. Would you like me to do that?
Citations: ,,,[4][5][1][2]