Lidl announces major change for some customers from Tuesday
Several customers were left disappointed with the change.
www.express.co.ukHere’s what’s latest on Lidl Plus as of early May 2026.
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Lidl has overhauled its Lidl Plus loyalty scheme, shifting from the Coupon Plus rewards to a Lidl Plus Points system. shoppers now earn 1 point per £1 spent and can convert points into money-off vouchers or rewards in the app. The change began around May 5, 2026, with the Coupon Plus targets that month replaced by the new points approach. [Source coverage indicates the transition date and structure.][1][2][5]
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Reactions have been mixed. Some long-time Lidl Plus users welcomed the flexibility of earning points across all purchases, while others miss the previous monthly free-item rewards and some specific perks that were tied to spending thresholds. Retail and media outlets highlighted shopper frustration alongside the new opportunities for savings. [Source coverage notes shopper sentiment and feature changes.][4][7]
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In practice, the new system emphasizes ongoing earning with every transaction, plus occasional promotions that boost points. New and existing members often receive a starter boost (e.g., 100 points) to help kick off the new scheme. [Source coverage describes the mechanics and promotional boosts.][6][9]
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For a quick check: if you’re in the U.S. or U.K. at a Lidl store, you’ll need the Lidl Plus app updated to see your current point balance, rewards marketplace options, and any active promotions. Activation rules for vouchers remain important—some money-off offers require activation before checkout. [Source coverage discusses app usage and activation requirements.][8][9]
Would you like a concise, side-by-side summary of the old vs. new features, or help locating the official Lidl Plus support page for your region? I can tailor it to Chicago, IL specifically if you’d like.[2][1]