ITVX - The Streaming Home For All Of ITV And So Much More!
ITVX is the UK’s freshest streaming service, with exclusive new shows, blockbuster films, live events and thousands of boxsets all in one place.
www.itv.comHere’s a quick update on ITV Player (now branded ITVX) and related streaming news.
- ITVX is ITV’s current streaming home, offering exclusive shows, boxsets, and live events in one place. It replaces the older ITV Player as ITV’s catch-up/streaming platform.[5][6]
- ITV has been expanding its ad tech and audience targeting options for ITVX, including new beta products like Matchmaker to leverage retailer loyalty data for improved targeting.[3]
- In the broader ITV news cycle, ITV continues to run its traditional channels with ongoing programming changes tied to events and scheduling, while focusing on growing ITVX as the primary streaming hub.[4][3]
If you’d like, I can pull the very latest headlines from a couple of reputable sources and summarize how ITVX is being positioned this year, or tailor recommendations for where to watch specific shows you’re chasing. Would you prefer a brief news snapshot or a deeper dive into ITVX features and availability in your area?
Citations:
- ITVX overview and streaming home: ITVX – The Streaming Home For All Of ITV And So Much More![6]
- ITV’s advertising updates and beta products: Your ITV Commercial Update (Planet V 2.0, Matchmaker)[3]
- Historical note on ITV Player/ITVX branding: itv.com – Wikipedia entry on ITV Player (itv.com)[5]
- General ITV news coverage hub: ITV news aggregation[4]