Sartori Classic Cheese Asiago
Classic Cheese Asiago is one of a kind Sartori cheese, with a mild, nutty flavour and a pungent aroma with creamy finish. This grana-style cheese is just perfect on anything, right from pastas...
www.cheese.comHere are the latest notable developments on Asiago cheese I can share based on recent publicly available information up to now.
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European promotion efforts: The Asiago Cheese Protection Consortium has been actively launching and publicizing tender processes for promotion activities outside Italy, including campaigns in the USA and the UK, as part of a broader effort to raise awareness and demand for Asiago PDO cheese. These efforts reflect ongoing formalized branding and outreach to international markets.[1][2]
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Trade and industry coverage: Industry-focused outlets have highlighted Asiago's growing recognition in North American markets over the past decade, noting increases in both shredded and block formats, as well as the introduction of newer aged varieties to meet consumer interest in high-end cheeses. While this article is older, it captures a continuing trend toward broader adoption of Asiago in specialty and mainstream cheese channels.[3]
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Product and export focus: The Asiago PDO is actively promoted as a versatile Italian cheese with wide export reach (over 50 countries noted by the Asiago communications materials) and emphasis on quality control from milk sourcing through to packaging and labeling to ensure PDO compliance. This reflects ongoing commitment to maintaining authenticity and regulatory standards in international markets.[4]
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General reference and context: Asiago has a long-standing presence in global cheese markets, with historical coverage indicating its gradual rise in popularity in the United States and other markets years ago, driven by consumer interest in Italian cheeses and in-shape product formats like shredded, sliced, and cubed variants. This helps explain current promotional efforts aimed at sustaining growth.[5][3]
If you’d like, I can narrow this to a specific region (e.g., United States, Canada, or UK) or focus on recent press releases from the Asiago Protection Consortium. I can also summarize current export statistics or provide a brief timeline of major promotional campaigns with sources.